Business Developer
Hi, I'm Mariana Rodrigues.
I write about business development, partnerships, and what it actually takes to build a pipeline that lasts — one deal, one relationship, and one lesson at a time.
Latest posts
2026-08-10
Why Relationship-First Selling Still Wins
Pipelines built on genuine relationships close slower but churn less. Here's how I think about the trade-off.
2026-07-22
From Cold Outreach to Warm Pipeline: My Playbook
A simple, repeatable sequence for turning a cold list into conversations that actually go somewhere.
2026-06-30
Reading a Term Sheet Like a BD Person, Not a Lawyer
You don't need a law degree to negotiate a good partnership deal — you need to know which five clauses actually matter.