Hello, I'm Mariana.
I connect selling with delivering.
I work where sales, projects, and clients meet, closing deals that can actually be delivered and building client relationships that last past the first contract. This is also my corner of the internet to write about whatever I like.
Currently freelancing with Pashov Audits Group as a Sales Executive
What I do
Where sales, projects and clients meet
Delivery & project management
Keeping scope, timelines and people aligned from kickoff to handover.
Sales & business development
Finding the right clients, shaping the deal and closing it.
Account management
Building relationships that renew and grow after the first contract.
RevOps & strategy
Defining the ICP, the goals and the process that makes revenue repeatable.
$1B+
in transactions
60+
clients
500+
contacts
7
years across sales, data analysis and process improvement
Methods I work with
Process improvement, in practice
Tintas CIN
Lean Six Sigma
Developed these methodologies to cut waste, reduce variation and make processes more predictable.
Bosch
Kaizen
Used to improve day to day work through small, steady changes by the whole team.
Experience
My path so far
Now
Sales Executive (freelance)
Pashov Audits Group
Owning the full sales cycle, from prospecting to closing.
Apr 2024 to Apr 2026 · 2 yrs 1 mo
Business Developer Lead & Account Manager
Request Network · Full-time
Porto, Portugal · Remote
Highlights
- Closed multiple mid-market ecosystem integrations across payments, invoicing, and checkout.
- Partnered with technical teams and client stakeholders to support integration progress and unblock onboarding.
- Aligned partner requirements with the SDK/API by coordinating technical discovery with product and engineering.
- Owned post-integration customer conversations focused on activation, transaction growth, and commercial expansion.
- Owned a full-cycle sales pipeline of 100+ qualified accounts, consistently maintained at 3 to 5x target coverage, targeting $1M+ in monthly processing volume.
Aug 2022 to Feb 2024 · 1 yr 7 mos
Business Development Manager
Coinshift · Full-time
Porto, Portugal · Remote
Highlights
- Led the implementation of the HubSpot Sales & Marketing Hub for CRM automation, reporting, and KPI tracking, improving BD efficiency.
- Supported GTM execution for the launch of a new blockchain network by restructuring pipelines and account fields to track high-intent accounts.
- Partnered with product and engineering teams to improve user flows based on customer feedback and observed usage patterns.
- Supervised two business development interns, creating clear workflows for prospect research, CRM updates, and outreach follow-ups.
Nov 2020 to Mar 2022 · 1 yr 5 mos
Business Analyst
Sonae Fashion · Full-time
Maia, Porto, Portugal
Highlights
- Lead developer of Excel data models for statistical analysis and forecasting on Sonae's containers supply chain.
- Provided superior visibility of product metrics and KPIs on business intelligence dashboards for top management to accompany all stages of the supply flow using Microsoft Power BI.
- Facilitator of meetings with the commercial Spanish team to ensure their needs are met through quantitative analysis on the resource usage of the main distribution centers.
- Continuous improvement specialist, having automated existing processes and reports, with time savings of one hour per day.
Jul 2019 to Jul 2020 · 1 yr 1 mo
Junior Industrial Engineer
Bosch Security and Safety Systems · Internship
Ovar, Aveiro, Portugal
Highlights
- Developed advanced Excel reports to be used by the Logistics and Procurement Departments. Savings of up to two hours of daily work.
- Package improvement lead through collaboration with the Quality Department with positive impact on costs and better inventory area occupation.
- Kanban changes through deep field analysis. Improved efficiency of the production lines and of space management required for raw materials.
Aug 2018 to Feb 2019 · 7 mos
Junior Process Engineer (Master Thesis Project), 17/20
Tintas CIN · Internship
Maia
Highlights
- Took leadership for a project involving data manipulation using R and Minitab. Weekly meetings to identify, monitor and display issues. Responsible for a financial revenue of 4.8% of the fixed manufacturing costs.
- Creation of weekly graphical reports, which supported top decision making by enabling KPI data visualization and understanding.
Let's work together
Got a project to deliver, a team to grow, or a deal to shape? I'd love to hear about it.
Writing
Latest posts
Thoughts on work, life, and whatever else is on my mind.
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